Johanna | Social Media Marketing
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Avi & Co New York & Miami
Social Media
Content curation and Analytics report
Date
Jan 2021- May 2023
Location
New York & Miami
Role
Social Media Manager & PR
Project type
Website, Social Media, Products, Content Curation, Media Kit
Link
As the content curator, I worked closely with the creative team to develop high-quality, visually appealing, and informative content for Avi & Co.'s social media channels and blog. This included researching industry trends, creating captivating visuals, and crafting compelling copy that resonated with their audience.
In addition to content creation, I was responsible for preparing a comprehensive media kit to showcase Avi & Co.'s unique offerings. The media kit included a company overview, product highlights, press coverage, testimonials, and key statistics that demonstrated the brand's success in the luxury market.
To ensure our marketing efforts were delivering tangible results, I regularly compiled analytics reports, tracking the performance of our content across all digital platforms. I analyzed engagement metrics, identified areas of improvement, and made data-driven recommendations to optimize our strategy.
Lastly, I managed public relations efforts for Avi & Co. in both New York and Miami locations. This involved building strong relationships with local media outlets, securing press coverage, and organizing events to further establish the brand's reputation as a leader in the luxury watch and jewelry industry.
Overall, my role in the Avi & Co. project was to drive brand awareness, engage with their target audience, and contribute to the company's growth through strategic content curation, media kit preparation, analytics reporting, and effective PR management.